# Moneywise.co.ke — Site Structure & Menu Plan

**Prepared:** 10 June 2026 · Companion to SITE-REVIEW.md

## Brand colors (locked to logo)

| Role | Color | Usage |
|---|---|---|
| Primary | Navy (deep blue of "money") | Headlines, nav bar, footer, body emphasis |
| Accent | Sky blue (of "wise" + coin icon) | CTAs, links, icons, highlights, journey cards |
| Canvas | White | Backgrounds, breathing room (the warm/clean feel) |
| Support | Tints of the two blues (e.g. 10–15% sky blue for section backgrounds, light navy-gray for body text) | Section alternation, cards, dividers |

No orange, no gold/green — everything derives from the two logo blues. Warmth comes from imagery (real African faces, candid photography), rounded shapes, and conversational copy, not from extra colors.

---

## Primary navigation (6 items + 1 persistent CTA)

```
LOGO | Start Here ▾ | Learn ▾ | Tools & Assessments ▾ | Books | About ▾ | Blog   [ Take the Free Assessment ]   (Login)
```

The persistent sky-blue button **"Take the Free Assessment"** is the #1 conversion action sitewide. **Login / My Dashboard** sits top-right as a quiet utility link.

### 1. Home — `/`
Not in the menu (logo links home). Section order:
1. Hero: *"The smarter way to build wealth across Africa"* + three journey cards (Individuals · Investors & Corporates · Diaspora), each with **Start your journey**
2. "What do you need help with today?" tiles: Get out of debt · Make a budget · Start investing · Plan retirement · Protect & preserve wealth — each tile lands on a tool, module or guide
3. Proof band: numbers (people trained, community, years) + media logos (NTV, Nation, Capital FM…)
4. Watch: embedded Money-Wise YouTube show (latest episodes playable on-site)
5. The Money-Wise Method: values-first, faith-rooted, made-for-Africa
6. Featured: book + flagship course
7. Final CTA: free assessment

### 2. Start Here ▾ — the three journeys
| Page | Slug | Content |
|---|---|---|
| Individuals | `/start/individuals/` | Pain-led intro (debt, paycheck-to-paycheck, where do I start) → Financial Health Check → recommended path (module/tool/course) |
| Investors & Corporates | `/start/corporates/` | Staff financial wellness programs, speaking engagements, investor education; booking/inquiry form; logos + testimonials |
| Diaspora | `/start/diaspora/` | Leads with **trust** (the "buy me land" problem), cross-border investing, wealth preservation, legacy; USD/GBP framing; diaspora-specific assessment entry |

Each journey page ends in an assessment or a booking — never a dead end.

### 3. Learn ▾ — the academy (the elevated product)
| Page | Slug | Content |
|---|---|---|
| Courses | `/learn/courses/` | Catalog: flagship program (Investable — pending rename) + standalone modules purchasable individually; free first module as hook |
| Course detail | `/learn/courses/{course}/` | Outline, outcomes, pricing (KES + USD), enroll; modules expandable Leader-Development-style |
| Tools & Downloads | `/learn/tools/` | Budget tool, wealth/goal calculator, debt-payoff guide, free guides (consolidates all current orphaned lead magnets) |
| Watch | `/learn/watch/` | The YouTube library on-site: latest episodes, playlists by topic (debt, investing, retirement) |

### 4. Tools & Assessments ▾ — the proprietary engine
| Page | Slug | Phase |
|---|---|---|
| Financial Health Check (free, flagship lead-gen) | `/assessments/financial-health/` | 1 |
| Money Personality Test | `/assessments/money-personality/` | 1.5 — blocked on copyright |
| Values Clarification | `/assessments/values/` | 1.5 — blocked on copyright |
| Wealth & Goals Calculator | `/assessments/wealth-goals/` | 2 — with reminders/alerts |

Flow on every assessment: take it anonymously → see teaser result → **email at the end** to unlock full results → account/dashboard created → recommended course/coaching prompt.

### 5. Books — `/books/`
Money-Wise: Create, Grow & Preserve Wealth (+ free chapter download) and Marriage Built to Last; retailer links (Nuria, Amazon, Jumia, Kindle, TBC) + on-site purchase when store is ready.

### 6. About ▾
| Page | Slug | Content |
|---|---|---|
| Our Story & Method | `/about/` | Money-Wise the ecosystem: mission, the values-first faith-rooted method, impact numbers; Rina appears as **founder**, not as the brand |
| Team & Coaches | `/about/team/` | Team + the partner-coach network (supports the referral model) |
| Speaking & Media | `/about/speaking/` | Speaking engagement booking (revenue source #2 — currently has no page at all), press kit, media features |

### 7. Blog — `/blog/`
Insights, refreshed cadence; categories: Debt · Budgeting · Investing · Diaspora · Podcast. Debt FAQ reformatted into a structured guide at `/blog/guides/debt/`.

### Contact — `/contact/` (footer + utility, not main nav)
Tabs: Support · Partnerships · Media · Speaking requests. One canonical page (kills the current duplicate).

### My Dashboard — `/dashboard/` (logged-in)
Assessment results + retakes, course progress, saved tools, coaching prompts based on results. The Leader Development build is the reference.

---

## Footer

- Col 1: logo, one-line mission, social icons (YouTube prominent)
- Col 2: Start Here (3 journeys)
- Col 3: Learn (Courses · Tools · Watch · Blog)
- Col 4: Company (About · Team · Speaking · Books · Contact)
- Bar: phone (+254 112 440 122), sema@moneywise.co.ke, privacy/terms, © Money-Wise

---

## Old → New URL map (301s at launch)

| Old | New |
|---|---|
| `/about/` | `/about/` (rewritten) |
| `/books/` | `/books/` |
| `/moneywise-coaching/`, `/coaching/`, `/request-coaching*`, `/coaching-request-form/` | `/about/team/` (coach network) or `/start/individuals/` |
| `/join-investable/`, `/investable/`, `/the-investable-masterclass/`, `/register-for-investable/`, `/investable-webinar-registration/`, `/welcome-to-the-new-investable/` | `/learn/courses/{flagship}/` |
| `/your-financial-health-score/`, `/take-your-financial-health-check/` | `/assessments/financial-health/` |
| `/get-answers-to-common-questions-on-managing-debt/` | `/blog/guides/debt/` |
| `/download-*`(all lead magnets) | `/learn/tools/` |
| `/media/`, `/our-blog/`, `/blog/*` | `/blog/*` (posts keep slugs where possible) |
| `/get-in-touch-with-us/`, `/contacts/` | `/contact/` |
| `/home/`, `/sample-page/`, `/blank-page/`, `/test-form/`, `/elementor-785/`, `/shop/`, `/cart/`, `/checkout/` | 301 to `/` or 410 gone |

---

## Phasing

**Phase 1 (2.5-week / 80% launch):** Home, 3 journey pages, Learn hub (courses listed, first course live or waitlisted honestly), Tools & Downloads, Financial Health Check with email capture, Books, About ×3, Blog (migrated + cleaned), Contact, footer, 301 map. Menu ships complete — nothing in the nav may lead to an empty page.

**Phase 1.5:** Dashboard/accounts, remaining assessments (post-copyright), payments (M-Pesa + card + USD).

**Phase 2:** Full modular LMS, wealth calculator with alerts, AI/WhatsApp automation backend.
